The Heart behind the Tournament

At the AT&T Byron Nelson we believe a great golf swing can change the direction of a child’s life. The Salesmanship Club of Dallas, founded in 1920, is dedicated to transforming kids’ lives. For more than 90 years the Club has powered the education and mental health programs of @Momentous Institute.
Each year the Salesmanship Club of Dallas is the host organization for the Nelson. Unlike most stops of the TOUR, the Nelson exclusively benefits Momentous Institute. Since 1968 the Nelson has raised over $137 million for Momentous Institute.