PGA TOUR event honored for Best Advertising Campaign/Promotional Idea in 2016
PONTE VEDRA BEACH, Fla., Dec. 13, 2016 — The AT&T Byron Nelson in Irving, Texas was honored by the PGA TOUR at the TOUR’s Tournament Meetings on December 7.
The AT&T Byron Nelson earned an award for Best Advertising Campaign/Promotional Idea during the 2016 tournament at TPC Four Seasons Resort and Club Dallas at Las Colinas. The award is given annually to the tournament which develops and implements a year-round plan that promotes the tournament in the local market, with an emphasis on developing an interesting/creative thematic and fan appeal in the tournament city.
“On behalf of the PGA TOUR, I am pleased to congratulate the AT&T Byron Nelson for the special recognition it has received,” said Andy Pazder, PGA TOUR chief tournaments and competitions officer. “The tournament staff should be extremely proud of its hard work and for being recognized as the best among its peers on the TOUR.”
The AT&T Byron Nelson earned this recognition based on its exemplary efforts in achieving three main objectives: generating pre-tournament buzz/publicity, appealing to millennials and continuing to build a connection between the tournament and its cause. Their objectives were met by accompanying advertising efforts with fun taglines such as “Big Shots”, “Get a Grip”, “Ain’t Golf Grand” and “Party like a Golf Star”. The tournament also excelled in marketing/advertising activations with the Dallas Stars, Dallas Mavericks and TopGolf.
“We are thrilled to receive the award for Best Advertising Campaign from the PGA TOUR,” said Jon Drago, AT&T Byron Nelson Tournament Director. “I am proud of our team’s hard work to make a fun, effective campaign that helped bring big crowds to this year’s tournament and helped raise more than $5.8 million for our nonprofit, Momentous Institute.”
The 2017 AT&T Byron Nelson, where Sergio Garcia will defend his title, will be held May 18-21 at the TPC Four Seasons Resort and Club Dallas at Las Colinas.
About PGA TOUR
The PGA TOUR is the world’s premier membership organization for touring professional golfers, co-sanctioning more than 130 tournaments on the PGA TOUR, PGA TOUR Champions, Web.com Tour, PGA TOUR Latinoamérica, Mackenzie Tour-PGA TOUR Canada and PGA TOUR China.
The PGA TOUR’s mission is to entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back, generate significant charitable and economic impact in the communities in which it plays, and provide financial opportunities for TOUR players.
Worldwide, PGA TOUR tournaments are broadcast to more than 1 billion households in 227 countries and territories in 30 languages. Virtually all tournaments are organized as non-profit organizations in order to maximize charitable giving. In 2015, tournaments across all Tours generated a record $160 million for local and national charitable organizations, bringing the all-time total to $2.3 billion.
The PGA TOUR’s web site is PGATOUR.COM, the No. 1 site in golf, and the organization is headquartered in Ponte Vedra Beach, Florida.