AT&T Byron Nelson Announces Early Commitments and Entertainment Lineup for 2016 Tournament at Annual Kickoff Luncheon

Irving, Texas, March 17, 2016 –  The AT&T Byron Nelson field is taking shape and the festivities will kick off May 16-22 at TPC Four Seasons Resort and Club Dallas in Irving. The world-class golf, the social events at the tournament and the charitable mission that drives it all were the focus today at the tournament’s annual kickoff event.


Defending champion Steven Bowditch headlined the event and discussed with event moderator and Fox Sports Southwest anchor John Rhadigan his big 2015 win, defending the title at the 2016 tournament and his recent donation of $50,000 through the PGA TOUR’s Presidents Cup to Momentous Institute, the AT&T Byron Nelson’s nonprofit organization.


Including Bowditch, the tournament’s early commitments hint at another stellar field for 2016. Some of the world’s top golfers have already committed to play, including hometown hero and world-ranked #1 Jordan Spieth, along with world-ranked #3 and reigning PGA Champion Jason Day, who committed yesterday, Matt Kuchar, Jimmy Walker, Brandt Snedeker, Dustin Johnson, Keegan Bradley and Jason Dufner are just a few others expected to compete in May.


Once again, the AT&T Byron Nelson will have something for all ages – from live concerts in the Pavilion to kid-friendly activities throughout the week. Highlights include:


  • Youth Clinic | Tuesday, May 17 | TPC Four Seasons Practice Facilities

The Youth Clinic, hosted by Jordan Spieth, is a free event, open to the public and specially designed to provide great family fun. The crowd will be entertained with trick golf shots, tips and long drives, as well as free treats and prizes.


  • Pavilion After Dark Series | After Play, Friday, May 20 – Sunday May, 22 | Champions Way
    The Pavilion is the hottest social spot in town in May, both during and after play. Free concerts will be provided nightly starting on Friday and ending Sunday after play. This year’s artists are Texas singer-songwriter Hudson Moore, the Limelight Band and Grammy nominated, platinum selling recording artist David Nail.


  • AT&T Digital Clubhouse | 10 a.m. to 6 p.m., Thursday, May 19 – Sunday, May 22 | Behind #1 Green
    The tournament’s title sponsor, AT&T, invites fans to demo the latest AT&T products and services, take the “It Can Wait” pledge and interact with AT&T’s digital wall featuring a mix of golf and social elements.


  • KidsZone Presented by Baylor Emergency Medical Centers | 10 a.m. to 6 p.m., Thursday, May 19 – Sunday, May 22 | Fairway of Hole No. 1
    Kids 13 and younger can enjoy bounce houses, arts and crafts, putt-putt and more in this air-conditioned, family-friendly oasis.


  • Free Admission and Autograph Zone for Kids
    Children ages 17 and younger receive free admission to the tournament throughout the week. They also have access to the Autograph Zone, where they can get autographs from their favorite PGA TOUR pros.


  • Military Appreciation at the AT&T Byron Nelson

Two complimentary tickets are available for all active, reserved or retired military personnel Thursday through Sunday of the AT&T Byron Nelson. Military personnel are invited to gather, meet, exchange stories, relax and watch the tournament on the 18th green at the Patriots’ Outpost presented by Seal Legacy Foundation.


  • PGA TOUR Volunteer Challenge

Help raise money for the tournament’s nonprofit, Momentous Institute, by voting in the PGA TOUR Volunteer Challenge, presented by Myrbetriq. Simply cast one vote for your favorite AT&T Byron Nelson volunteer — each vote counts as a $1 donation to Momentous Institute.

The AT&T Byron Nelson will be held May 16-22, 2016 at the TPC Four Seasons Resort and Club Dallas in Las Colinas. Tickets are available here.


About the AT&T Byron Nelson

The AT&T Byron Nelson is hosted by the Salesmanship Club of Dallas and has been a premier PGA TOUR event for over 45 years. The tournament has raised more than $143 million since its inception in 1968, making it the most financially successful charity event on the PGA TOUR. All proceeds benefit Momentous Institute, the nonprofit operated by the Salesmanship Club for over 95 years. The organization serves nearly 7,000 kids and family members directly each year through research and training, mental health and education programs. The AT&T Byron Nelson is one of North Texas’ biggest sports attractions and most anticipated social events of the spring.



Media Contact:

Meagan Abendschein

214-915-4784 (o)

512-423-5888 (c)