2016 AT&T Byron Nelson Raises $5.8 million for Momentous Institute

Brings total net proceeds raised by the PGA TOUR event to more than $149 million


Irving, Texas, Aug. 25, 2016 – The Salesmanship Club Charitable Golf of Dallas announced today the 2016 AT&T Byron Nelson raised $5.8 million in net proceeds for its beneficiary Momentous Institute. The Salesmanship Club of Dallas has owned and operated Momentous Institute since 1920 and began operating the PGA TOUR event in 1968. The tournament has raised more than $149 million for Momentous Institute to date.


“We are incredibly grateful to our title sponsor, AT&T, and our partners who helped make this another successful year for our tournament and, ultimately, for Momentous Institute,” said Tim Marron, 2016 Tournament Chairman. “It is humbling to see the results of everyone’s hard work come together to benefit our Club’s longstanding mission to change kids’ lives.”


Momentous Institute directly serves more than 6,000 kids and family members annually through therapeutic and educational services. In order to change the odds for far more children than could be served directly, the organization extends its social emotional health expertise by investing in research and offering training nationwide.


“The proceeds from this tournament yield a lifetime of change for the kids and families we serve through Momentous Institute,” said Guy Kerr, Momentous Institute’s board chair. “Every person who has a hand in making this tournament a success is part of a larger effort to ensure that more kids and family members have access to the mental health and education services they need.”


The 2017 AT&T Byron Nelson will be held May 15-21 at TPC Four Seasons Resort and Club Dallas at Las Colinas in Irving.


Photo & Video

Photo Link: Momentous Institute 5th grader Kai caddied for 2016 AT&T Byron Nelson Champion Sergio Garcia. Each year, Momentous Institute 5th graders have the opportunity to serve as Junior Caddies for the pros at the tournament’s Pro-Am.


Video: Kai, the Winning Caddie
Momentous Institute 5th Grader Kai reflects on being Sergio Garcia’s Junior Caddie just days before Garcia won the 2016 AT&T Byron Nelson.


About the AT&T Byron Nelson

The AT&T Byron Nelson is hosted by the Salesmanship Club of Dallas and has been a premier PGA TOUR event for nearly 50 years. The tournament has raised more than $149 million since its inception in 1968, making it the most financially successful charity event on the PGA TOUR. All proceeds benefit Momentous Institute, the nonprofit operated by the Salesmanship Club for over 95 years. The organization serves more than 6,000 kids and family members directly each year through mental health and education programs. The AT&T Byron Nelson is one of North Texas’ biggest sports attractions and most anticipated social events of the spring.


About Momentous Institute

Momentous Institute, owned and operated by Salesmanship Club of Dallas, has been building and repairing social emotional health in kids since 1920. Each year, the organization serves more than 6,000 children and family members through innovative education and therapeutic services. The organization also invests in research and training to reach far more children than could ever be served directly, including hosting the annual Changing the Odds Conference. The combined support of Salesmanship Club of Dallas, the AT&T Byron Nelson (primary fundraiser), corporations, individuals and foundations enables these efforts and truly changes the odds for kids in our community and beyond.



Media Contact:

Meagan Abendschein


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