A great golf swing can change the direction of a child’s life.

Momentous Institute

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Funds raised at the AT&T Byron Nelson benefit Momentous Institute and its education and mental health programs designed to build and repair kids’ social emotional health. Since 1968, the tournament has raised more than $149 million for Momentous Institute, powered by the Salesmanship Club of Dallas, and transformed over 100,000 lives.

Salesmanship Club of Dallas

Founded in 1920, the Salesmanship Club of Dallas is a service organization of more than 600 business leaders committed to transforming kids’ lives. For more than 90 years, the Club has powered the education and mental health programs of Momentous Institute, which works to build and repair social emotional health for kids and families. The Salesmanship Club of Dallas is the host organization of the AT&T Bryon Nelson which benefits Momentous Institute.

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Momentous Institute

Momentous Institute, powered by the Salesmanship Club of Dallas, has been building and repairing social emotional health for over 90 years. The organization serves over 6,000 kids and family members directly each year through mental health and education programs. The organization is expanding its reach by investing in training and research and sharing strategies with thousands of teachers and mental health professionals across the country. The combined support of Salesmanship Club of Dallas, the AT&T Byron Nelson, corporations, individuals, and foundations power these efforts and truly change the odds for kids in our community and beyond. For more information, visit momentousinstitute.org.

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“I believe the main reason we’ve always gotten such good support for the tournament is because people realize that every cent of the profits goes to these children and their families, and no one takes any money out for themselves. I don’t get a penny, never have, nor does the Club president or the tournament chairman. I’ve always been fortunate to be connected with people who are substantial who know how to get things done and who do them honestly and properly. And the Salesmanship Club is the best example I’ve ever seen of these kinds of qualities.”

– Byron Nelson