Hole in One for Momentous Institute

The birds are chirping, the grass is greening, and spring has undeniably sprung! We don’t know about you but the sunny 75-degree weather, sweet smell of grass in the air, and refreshing breeze only make us think of one thing… golf has arrived! Golfers, amateurs and professionals alike, will be flocking to the courses every chance they get! As we count down the days until the AT&T Byron Nelson, we can’t help but reminisce on the moment that led us to where we are today.

Although it is no secret Byron Nelson was an amazing golfer, it was his incredible and giving heart that made him the man he was. In 1968, Byron Nelson lent is name to the Salesmanship Club of Dallas, allowing them the opportunity to rename their golf tournament, the Byron Nelson Golf Classic. Byron’s cherished golf legacy was not what led him to lend his name, but rather the mission the tournament represented and provided necessary funding for. For more than a century, Salesmanship Club of Dallas has provided unwavering dedication to transform children’s lives. As the only nonprofit in Dallas offering mental health services and operating an elementary school, Momentous Institute aims to change the odds for children as it works to combat the effects of trauma. This mission- focused on children families- is what captures Byron’s heart and gave him the peace of mind in knowing he was not just lending his name to another tournament, but rather a purpose in supporting others.


“So many people ask me what it’s like having a tournament with my name on it, that I sometimes feel kind of funny about the whole thing. The best way to explain it is just to say that it’s one of the best things that has ever happened to me in all my time in golf… better than winning the Masters or the U.S. Open or even eleven in a row. Because it helps people.”


Since 1968, the tournament has raised $167 million for Momentous Institute and its programs. Through high-quality mental health services and education, Momentous Institute is passionate about creating unique solutions for children. The school provides education for pre-kindergarten 3 through fifth grade students by offering a strong foundation using decades of research alongside a strengths-based, trauma-informed Momentous School sees results of higher high school graduation rates, higher levels of enrollment in higher education, and persistence when compared to the State of Texas as a whole. In addition, through its research and training, Momentous Institute trains educators in best practices to support children.  Normally during the week of the AT&T Byron Nelson, Momentous School students receive a first-hand experience on the course as Junior Marshals, Junior Caddies for the pros during the Healthcare Highways Pro-am and as Junior Reporters. Due to COVID restrictions this year, the students will be participating in virtual opportunities.

We are forever grateful to Byron Nelson for lending us his name not only for his love of the game, but for his servant heart and wanting to be a champion for children and families in our community. Because of the success our tournament has been able to provide for Momentous Institute, the PGA TOUR changed their business practice to ensure that each-and-every TOUR stop benefits a nonprofit. So, let’s get excited not only to have some fun on the course in May, but also to cheer on and support Momentous Institute and all it does!